As partner in the global PR network IPREX ACA Communications was asked for an international stockexchange company to help with their crisis. The company has been approached by Dutch press who had a number of critical questions for them. The company is operating in the healthcare industry and the subject of the questions is rather delicate. Complex issues that are easily being misinterpreted and cause unrest among users of the end products of this company.
The company has an honest character and would like openness of affairs, but on the other side also has experience with inaccurate press lining. They requested the support of ACA in order to protect their reputation. ACA provided strategic advice, media trainings and media monitoring. Proactively response and appropriately openness of affairs appears successful in crisis.
This week the campaign “Adventurers Wanted” for client Tourism Flevoland started off. For a short or long stay you do not you automatically find Flevoland as your destination, while there is so many amazing things to discover. With the use of banners, radio commercials and social media are tourists to the (developed by TF) campaign website seduced.
At this site one can enroll as an adventurer, after which one can enjoy one of the many free activities, as long as their experiences are shared on social media. The best story will be rewarded with a long weekend away with 28 friends.
The radio commercials are based on the famous radio game ‘what’s the sound’, the answer is completely different than you might suspect.
Radiocommercal 1 + + + Radio Commercial 2 +++ Radio Commercial 3
HRH Prince Willem-Alexander opened the National Career Fair on Friday 16 March, including a visit to the new ‘starters with a story’ Ordina booth. Under the guidance of founder / owner Geert Nab the prince had an animated conversation with a number of Young Professionals.