ACA Communicatie – sterk in wervende communicatie

Campaign Inland Navigation School

By order of the Onderwijscentrum Binnenvaart (Inland Navigation School), ACA developed a campaign to interest young people (15 – 25 years old) for the profession of barge captain. Two websites were realised; warejongensdroom.nl and waremeisjesdroom.nl, containing a number of short promotional films that briefly show what the profession of barge captain is about. With a big wink.

Media resources:

- Flash banner on MTV.nl
- Print-ad in the Sp!ts (national newspaper)
- Boomerang-cards, distributed to schools throughout the Netherlands

Striking detail: the campaign was created for and by young people, interns at ACA have had a significant contribution in the process of the concept to the final result.

More promotional videos can be viewed at warejongensdroom.nl and waremeisjesdroom.nl.

2012: 01/02
CATEGORY: news
online communications
our work
recruitment communications
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Metamorphosis of career website Werkenbijdemarine.nl

The career website Werkenbijdemarine.nl of the Royal Netherlands Navy has had a total make-over. After six years of good services ACA Communicatie gave it a complete metamorphosis. Not just a new lay-out, but also a more clearer navigation. With better integration with the Navy social media platforms. And also with the career website not as the starting point, but as one of the places on the web where you can encounter the Dutch navy.

The website is rebuild in WordPress. Check it out for yourself: www.werkenbijdemarine.nl

2011: 21/12
CATEGORY: online communications
our work
recruitment communications
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IPREX creative showreel

IPREX is one of the world’s largest Public Relations networks. It is made up of leading, independent PR agencies in major markets worldwide. The IPREX Business Development Committee has just launched a collaborative Creative Show Reel — a brief glimpse of what we do, and how we do it: