Campaign Inland Navigation School

By order of the Onderwijscentrum Binnenvaart (Inland Navigation School), ACA developed a campaign to interest young people (15 – 25 years old) for the profession of barge captain. Two websites were realised; warejongensdroom.nl and waremeisjesdroom.nl, containing a number of short promotional films that briefly show what the profession of barge captain is about. With a big wink.

Media resources:

- Flash banner on MTV.nl
- Print-ad in the Sp!ts (national newspaper)
- Boomerang-cards, distributed to schools throughout the Netherlands

Striking detail: the campaign was created for and by young people, interns at ACA have had a significant contribution in the process of the concept to the final result.