Archief van de ‘ action communications ’ categorie
When Connexxion won the concession for the Amstelland/Meerlanden region, it meant a sizeable expansion of the company’s services. Connexxion already had 200 new buses to cover this expansion, but suddenly needed 300 bus drivers to man them, and fast.
ACA produced the recruitment campaign, using flyers, advertisements and banners, and organised a PR action at the station in Hoofddorp, kicking off the recruitment drive for new bus drivers with an overstuffed Connexxion bus: passengers stuffed literally to the ceiling, sitting on the roof, and hanging off the sides. We recruited the actors for the campaign photo on Dutch social networking site hyves.nl. The campaign enjoyed high coverage in regional and national media. And Connexxion got its bus drivers.