ACA Communicatie houdt zich bezig met wervingscommunicatie.

Every year, we organise a ‘Girls Day’ with the navy: hundreds of young women are given the opportunity to come on board a navy vessel for a look at what life in the navy is like. The young women have free reign on the ship; they can see what happens anywhere on board, take part in fire drills, and join the crew for the traditional rice table. ACA provides the PR for the girls day. On Girls Day, no topic of conversation is off limits. Even the most prickly of questions will be answered, all under the attentive eye of female journalists. What do the women’s quarters actually look like? Can I buy tampons on board? Can I keep e-mailing my friends and family at sea? Or keep up with Desperate Housewives? Click here for a report on Girls Day 2010 produced by Girlsscene.

When Connexxion won the concession for the Amstelland/Meerlanden region, it meant a sizeable expansion of the company’s services. Connexxion already had 200 new buses to cover this expansion, but suddenly needed 300 bus drivers to man them, and fast.

ACA produced the recruitment campaign, using flyers, advertisements and banners, and organised a PR action at the station in Hoofddorp, kicking off the recruitment drive for new bus drivers with an overstuffed Connexxion bus: passengers stuffed literally to the ceiling, sitting on the roof, and hanging off the sides. We recruited the actors for the campaign photo on Dutch social networking site hyves.nl. The campaign enjoyed high coverage in regional and national media. And Connexxion got its bus drivers.